Selling Tips

Getting the Highest Price for your Home or Condo Can Be Broken Down into Four Areas:


Although this might sound a little crazy, Setting the List Price as close to or below Current Market Value of Your Home Will Bring it more attention. Buyers are very savvy in evaluating price and know when a home is overpriced. Over priced homes are often set aside by buyers.  Cometitively priced homes receive multiple offers and are bid up like an auction achieving a higher sales price in a shorter amount of time on the market.


Looks - It's  Beauty Contest!

Your Home must look the best that it can be. This really is a Beauty Contest. Your Home will be judged against all active home in your area within a given price range by Buyers and they are savvy. Consider Painting, Replacing Carpet, Installing New Sod.....and possibly Staging Your Home. Also, Your Agent should hire professionals to take the pictures of your home including drone footage - with over 95% of Buyers looking on the Internet for their next home, you need to have professional pictures - not pictures from a cell phone....



Your Home needs to have Maximum Exposure through all available mediums. Internet and Social Media Exposure, by far, are the most important for achieving Maximum Exposure for Your Home. Over 95% of Buyers are looking for the new home on the Internet.  You need an agent with a strong grasp of all Internet Mediums to sell your home.


Picking the Right Agent

The Right Agent should have a comprehensive Written Marketing Plan to sell Your Home. The Agent should have a strong grasp on how best to market your home on the Internet and Social Media. The Agent should also have a larger Internet Presence in the area your home is located and advertise on the Internet and Social Media platforms.

The Agent should be able to help you determine the appropriate Market Value of Your Home and prsent you with a CMA or Comparative Market Analysis of recent home sales like yours. The Agent should also be able to document their history for the following simple but important calculations: Sales Price to Original Sales Price, History of and Price Reductions to List Price, and Days on Market for the homes they have sold in the past few years.  Contact Todd Riley - Encino Real Estate Agent at Equity Union Real Estate.


Seller's Tool - CMA (Comparative Market Analysis)

We offer an incredible automated tool to help Our Sellers determine the Value of their Sherman Oaks Home or Condo - CMA by Cloud CMA. This tool uses real market data and presents it in a comprehensive report with maps, charts and statistics.  Click the Picture Below - it will take you to the tool or click here.

Encino Home Values

Todd Riley Encino Area Specialist Signature